Posted on Dec 2, 2016
On the 1st of December 2016 and for the fourth consecutive year, Asiance attended the Campaign Asia Award ceremony, for the first time in Tokyo to receive a total of 2 gold prizes: Korea digital agency of the year and Japan/Korea independent agency of the year. The team at Asiance is extremely proud of the outcome, coming after what has been a hectic but successful year for the digital agency, having grown by 55% over the past twelve months and worked with 20 new prestigious clients including Tesla, Samsung, Zegna, Oakley and Eucerin!
Posted on Nov 8, 2016
What will the city of tomorrow be like? Asiance is the proud co-promoter of LIFT conference, “Seoul Ideation Workshop – Urban Entrepreneurs”. Join other creative minds at the one-day ideation workshop on Urban Entrepreneurship to be held at Google Campus on Saturday 12th of November!
Posted on Oct 4, 2016
In September of 2016, Chanel launched N°5 L’EAU, a new perfume based on their historical and iconic signature perfume, Chanel N°5. Chanel’s aim was to convey the audacious slogan, “You Know Me and You Don’t” to their Korean fans with Lily-Rose-Depp as the new muse(model) of their Paradox campaign. Asiance submitted a proposal to Chanel, with the idea to establish a mobile-optimized exclusive online boutique for Chanel N°5 L’EAU. This online boutique would only sell the one product, Chanel N°5 L’EAU, without the complicated UI and processes of traditional Korean online malls.
Not only is this shopping platform a first for Chanel Korea, it also carries important significance as the first luxury brand shopping mall for just for one item. In the past, there have been several issues in many luxury brand stores, such as awkward translations solely based on the global guideline, or for example, a lack of localization in UI and inadequate delivery of information. However, the Chanel N°5 L’EAU online boutique store has reflected ideas from various departments that work across local customer touch points to offer localized copy, delivery input field, product details and return information while still complying with the Chanel global guidelines. This is a very good example of luxury brand localization.
Please visit Chanel N°5 L’EAU Online Boutique https://chaneln5leaushop.co.kr/
Posted on Sep 25, 2016
On September 22nd, Asiance celebrated the last 12 years and all the effort and success achieved by the 55 international digital experts with a rooftop party in the heart of Seoul. Team members had a fun time together at Cappuccino hotel, sharing many meaningful moments while also discussing Asiance’s goals and vision in providing the best solutions to clients. Here’s to a more exciting and creative future!
Posted on Aug 9, 2016
3M is a truly global corporation that provides an essential business in a variety of industries. The company is well known for several product lines, with brands like Post It, Scotch Brite and Scotch in particular, being household names within the Korean market.
Asiance launched the 3M e-consumer marketing platform to help connect 3M’s various consumer brands to the external e-commerce sales that they have. This marketing platform is a hub for their sales and it was built for both mobile and PC.
The main purpose of the 3M e-commerce marketing platform is to increase the awareness of not only their well-known brands, but also their lesser-known brands such as Commend, Nexcare and Futuro. It gathers all the stories of each brand together and integrates their digital marketing activities into a single unified platform.
We believe that 3M can increase their brand awareness through consumer platform activities and it comes up to the Korean consumers familiarly. Also, we expect 3M to be able to develop closer and more effective marketing communication through this platform.
Follow the link to explore the new consumer platform now! http://consumercare.3m.co.kr/
Posted on Jul 13, 2016
Asiance worked with the FFT (Fédération Française de Tennis) on promoting Roland-Garros, the French Open, and the offline events that were held in Seoul this Spring.
In April, the FFT organized a series of events called ‘Rendez-vous a Roland-Garros’ in Seoul. Asiance worked with 16 power bloggers and 40 online communities to cover the events online. Along with this viral campaign, Asiance also managed a media campaign as well as brand blog content to further communicate about the events. The campaign succeeded in generating interest, awareness and engagement online, as well as in driving traffic to the offline events promoted.
In May and June, we actively promoted the Roland-Garros tournament and its offline events happening in Seoul, called ‘Roland-Garros in the city’, through frequent posting on the brand blog, media buying, and a viral campaign leveraging power bloggers.
During the Roland-Garros tournament, we collaborated with power bloggers to publish content inviting their audience to visit the ‘Roland-Garros in the city’ venue at Seoul’s City Hall Plaza, and to enjoy the numerous activities offered there: playing tennis on a clay court, watching a game in VR, watching the tournament through live broadcasting on a big screen… The campaign successfully generated interest and engagement with the online content, and drove traffic to the venue throughout the event.
After the tournament, in June, Asiance worked with the FFT to create a series of 4 videos about two Korean ambassadors’ (Jeon Mira and Yoon Jong Shim) attendance at Roland-Garros. These short videos were promoted on selected media channels and on Facebook pages to extend the Roland-Garros experience after the tournament ended.
Overall, this year’s events and online campaigns were very successful in establishing the Roland-Garros brand among Koreans and Asiance was proud to work on such exciting projects. We are looking forward to seeing what the 2017 tournament will bring to Korea!