Asiance work with Rockport Korea to launch a micro website and banner advertising campaign for their online event in October 12 to promote the new women collection and strength the brand image, Rockport Korea focused on the visual as fashionable and trendy women’s shoes. Users can apply with their photo, choosing one of the rockport product and win shoes.
Kohei Nishiyama is the founder of CUUSOO.com, an online user community in Japan that collects wishes from people and matches to manufactures that could make wishes come true. He is not only a very nice guy but I believe that he is a major visionnaire in term of pushing consumer to be pro active in their relation to to make their life easier or even happier. Looking forward to see a full version of the site in English in the near future !
Asiance had the great chance to be part of the LIFT conference adventure this year in Jejudo with over 400 participants. Meeting with great people coming from all over the world was a good opportunity to make a break in our busy daily life 
Thanks to all the LIFT Asia team and all partners for making this event possible, see you next year for LIFT ASIA 10 !
I have just met my good friend Laurent Haug, founder of LIFT conference who give us more information on the next conference theme “Serious Fun !” that will take place on the beautifull island of Jeju do next month :
Social networks, online games, robots, communicating objects: these technologies and services were originally designed for entertainment purposes. They are now giving birth to a whole new range of opportunities and challenges. Games are used for education. Robots are linking patients and doctors. Social networks are the playground of marketers and recruiters.
Are these “fun” technologies changing as they become more and more “serious”? What new opportunities and challenges are arising from this ecosystem in the making?
Lift Asia 09 will explore these questions, and focus on the examples provided by communicating objects, social networks, design, architecture, storytelling and community engagement. The conference will also feature an open program where members of the audience can present their ideas and projects, and we will have our traditional sessions on sustainable development and inspiring stories.
If you live in South Korea and would like to meet Laurent, don’t hesitate to contact us, he will stay in Seoul until next tuesday.
You can also register to the conference by going directly to the registration page.
One of the most common questions asked by our client is ‘What is a good CPM / CPC in Korea ? and as Google or Yahoo do not have a strong market share in advertising where should I promote my services or products. Well this is a tricky question as we are dealing with specific Korean search engine , Naver for instance take a huge market share in Korea followed by Daum and Nate. On our experience working on major media plan for big companies, your campaign result in term of CPM and CPC will depend of the length of the campaign, the number of impression, the design quality of the graphic material, and most important one the targeted portal where you will display your banner.
On major portal like Naver, daum, Nate you can reach a CPC from 500 KRW to 1500 KRW with a CTR from 0.06 to 0.15, but having a good graphic campaign can make you go up to 0.2 to 0.3. On video portal like Pandora.tv, Afreeca, Mncast you can reach some very low CPC under 200 KRW but the conversion rate is usually quite low around 50 to 60%. We get strong CTR from 0.5% up to 2% and even sometime higher.
If you have been browsing on youtube.com using Internet Explorer 6 lately, you may have encountered the following message:
We will be phasing out our support for your browser soon
As you can read, it seems that Google will be phasing out support for what was six years ago the most widely used browser during its tenure. This seems to be in sync with the end of Internet Explorer 6 and 7’s lifecycle on July 13, 2010, after which Microsoft will stop providing service packs and updates for both versions.
According to KoreanClick and the Korean Times, for the first time since its launch in Korea in 2008, YouTube became last month the number one video portal in terms of overall usage time with a 42.79% market share.
Although local player Pandora.tv lost its first position in June with 34.19% market share, it still maintained its top position in terms of unique visitors at 6.9 million versus 4.7 million for YouTube.
Daum continues to give a positive impression to Korean Internet professionals by promoting a Daum edition of Firefox 3 in partnership with the Mozilla foundation.
Korea is often considered as home of the best Internet in the world, but one fact still keeps the Korean Internet in the past: about 99% of Koreans use Internet Explorer on Microsoft Windows.
An early government initiative required a proprietary ActiveX encryption for every secure transaction, resulting in practice in banning all alternative solutions and pushing local web agencies to build non-standard and IE-centric websites.
Consequence: the Korean Web is hard to export, invisible to major search engines (Google, Yahoo!, etc…) and almost inaccessible for foreigners (who often use alternative browsers ).
Remedying to this situation became a recent government priority and Daum is certainly one of the most proactive companies in this domain: it was the first major Korean portal to be fully W3C compliant and to implement strict cross-browser compatibility and accessibility standards.
As a part of its new online strategy, Quiksilver Korea has just launched a new Café on Naver called “Quiksilver Life”.
Even though the brand identity is very strong in North America and in most western countries, the Quiksilver brand is still largely unfamiliar to a lot of young Koreans.
Therefore, following our recommendations, Quiksilver decided to start its online presence by opening a Naver Café that is clearly targeted at young people and provide them with a popular tool that let them interact with the brand.
Our work consisted mainly on creating the design, implementing the Flash video on the homepage (which was quite tricky due to Naver’s policy) and working with Quiksilver to make sure that the Café appeals to its core audience.
You can find out more on http://cafe.naver.com/quiksilverlife
Created in May 2006, Afreeca became rapidly one of the most popular free Internet TV broadcasting service in the peninsula when more than 7 million people watched live streaming of candlelight vigils against the U.S. beef imports in the spring of 2008.
On Afreeca, you can find live streaming of all major Korean TV channels like MBC, KBS 1, KBS 2, KBS Sport and SBS Sport. But the most interesting part is that people can create and broadcast their own TV channel.
