A quick update on the Lacoste Red! campaign to let you know that the global Red! collection website has been selected “Site Of The Month” by The FWA.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.

Congratulations to our friends at Megalo(s) and everyone involved!

Update: here is the article published on “W.E.B.” (pdf)

Lacoste Red Online Campaign Launch in Asia

As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.

Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red Party”, a virtual universe where music, dance, a fashion collection and video game come together to celebrate the Lacoste Red! spirit.

The website opens with a surrealistic choreography created by Kris Moyes. Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
“Extraball”, the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party. Web users are then invited to take part in the celebrations by choosing their favorite style from among the 15 available in the collection.
Every style is presented through music and video. Each of the models invites visitors to “Play with me!”, an invitation that leads visitors into a game where they have to give themselves over to the rhythms of various music tracks, taking them a little deeper into the Lacoste Red universe!

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