Let’s meet at the Lacoste Red Party!

Lacoste Red Online Campaign Launch in Asia

As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.

Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red Party”, a virtual universe where music, dance, a fashion collection and video game come together to celebrate the Lacoste Red! spirit.

The website opens with a surrealistic choreography created by Kris Moyes. Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
“Extraball”, the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party. Web users are then invited to take part in the celebrations by choosing their favorite style from among the 15 available in the collection.
Every style is presented through music and video. Each of the models invites visitors to “Play with me!”, an invitation that leads visitors into a game where they have to give themselves over to the rhythms of various music tracks, taking them a little deeper into the Lacoste Red universe!

Asiance has localized the website and launched dedicated microsites for the Asian markets:

• http://www.lacostered.co.kr in Korea
• http://www.lacostered.jp in Japan
• http://www.lacostered.cn in China

We have also localized the online campaign that will support these microsites and target young people aged 15-25. Banners are currently displayed on the main social, news, video and games websites of these 3 Asian Countries:

• Naver, Daum, Cyworld, etc.. in Korea
• Yahoo!, Mixi, MTV, etc.. in Japan
• MSN, SOHU, 21CN, etc.. in China.

The campaign will run from May 1st to June 15th in Japan and China, and until July 4th in Korea.

  See you at the Red Party!