As a part of its new online strategy, Quiksilver Korea has just launched a new Café on Naver called “Quiksilver Life”.
Even though the brand identity is very strong in North America and in most western countries, the Quiksilver brand is still largely unfamiliar to a lot of young Koreans.
Therefore, following our recommendations, Quiksilver decided to start its online presence by opening a Naver Café that is clearly targeted at young people and provide them with a popular tool that let them interact with the brand.
Our work consisted mainly on creating the design, implementing the Flash video on the homepage (which was quite tricky due to Naver’s policy) and working with Quiksilver to make sure that the Café appeals to its core audience.
You can find out more on http://cafe.naver.com/quiksilverlife
