Spring has come, and Lacoste has released a new collection. Lacoste Red Line is a fun campaign with flashy style “comics” has been specially created to celebrate the heyday of croc! Asiance is in charge since the last 3 year of the ‘smart’ localization for Korea and was happy to work on a fresh looking site, targeting an audience which mostly consists of young adults. Easy and fun to use, we also incorporated a lot of korean contents and pictures to the site… just to make it more local.