Lift is a series of events built around a community of pioneers who get together in Europe and Asia to explore the social implications of new technologies. Each conference is a chance to turn innovation into opportunities by anticipating the major shifts ahead, and meet the people who drive them.

You will be able to experience the conference live this year in Geneva starting today may 5th on www.livestream.com/liftconference

Calendar of Lift events

Lift10 (Geneva, 5-7 May 2010)
Lift France 10 (Marseille, 5-7 Jul. 2010)
Lift Asia 10 (Korea, Oct. 2010)

You will be able to meet Asiance in Lift France and Lift Asia this year.

The world has metamorphosed in the years between 2000 and 2010. Ten years ago Facebook, YouTube, Twitter and the iPhone did not exist. Yet, even as the world has evolved, the emotional resonance of signs such as B.zero1’s spiral design has remained timeless and universal. At this juncture of the past and future, Bulgari invited internationally acclaimed artist Anish Kapoor to reinterpret our iconic B.zero1 ring. Mr. Kapoor’s interpretation draws on the play of curved forms and reflective surfaces of some of his greatest artworks – elements common to B.zero1, which is both point and continuum. Bulgari’s online B.zero1 campaign salutes the spirit of Anish Kapoor’s art and B.zero1 – timeless, evolving, mysterious, mesmerizing. We invite you to an exclusive preview of the online B.zero1 campaign that will launch on mid of May. The preview is available at : www.bethefirstoknow.bulgari.com. Asian social network sites will be added to the micro-site to enhance the local experience and viral effect.