Launch campaign in the US

Posted on Dec 15, 2015

Asiance has been working with Newvit to launch its phone case brand STIL in the US market.

The brand identity is unique and highly fashion-centered, thus the campaign theme is “Mobile Fashion Week”. We created a responsive campaign site including motion effects, which offers a virtual fashion show experience to viewers. The team focused on how they could put together interactively enjoyable user flow alongside strategic sales triggers.

To support the launch of STIL Mobile Fashion Week microsite, Asiance also executed digital marketing campaigns on all digital touch points! To create buzz around the brand launch, we used influencers marketing with American fashion bloggers and PR release with high-caliber fashion journalists. To drive consumers to the brand website, we used media buying (SEM, display ads etc.) and finally we created social content for the brand’s Facebook page.

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