In South Korea, women have only 56% of the economic opportunities compared to men.
We stand for Women’s Rights and want to forge a more inclusive, gender equal world. To celebrate International Women’s Day 2017 our team decided to launch two initiatives in support to this day and to create awareness.
Working with Asiance Lab teams, we kickstarted “Wonderful Woman” Challenge on Instagram.
The challenge to participate was to let everyone know women are wonderful, by sharing a power pose photo and tagging a friend to share their own power pose. We also asked men to join the campaign by doing the same and share why they think women are wonderful.