Did you know Vegas is also the place to be for EDM lovers and foodies? That a lot of tourists go to Las Vegas to hike to the Red Rocks and climb them? Las Vegas still has a lot of surprises for you!
Asiance Japan worked with the Las Vegas Convention and Visitors Authority to promote Las Vegas as a holiday destination for entertainment, food and culture to the Japanese market.
Planning and executing an O2O digital activation in Tokyo, we allowed people to enjoy the party while naturally introducing them to Las Vegas’ points of interest.
We worked with 15 KOL to put together a digital experience night on the 52nd floor of Roppongi Hills, the highest location in Roppongi. This led us to an end-to-end execution of a digital influencer campaign which included planning, sourcing, managing and executing an influencer event.
Combined with Las Vegas VR, Electronic Dance Music, and a sensational green screen photo contest, we achieved significant reach both online and offline.
So, how about planning a trip to Las Vegas this summer?