Author Archives: David

YouTube now (partially) 1st video sharing site in Korea

According to KoreanClick and the Korean Times, for the first time since its launch in Korea in 2008, YouTube became last month the number one video portal in terms of overall usage time with a 42.79% market share.
Although local player Pandora.tv lost its first position in June with 34.19% market share, it still maintained its [...]

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Lift Asia: Serious Fun!

This year, Asiance will be main partner and co-organizer of the Lift Conference in Asia.
Lift is an international Conference, originally from Europe (happening in both Geneva and Marseille) and now in Korea, that focuses on future trends and social impacts of new technologies through a mix of presentations and interactive installations. Previous speakers include Vince Cerf (”Father of [...]

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Lacoste Red! Update – FWA & Web Magazine

A quick update on the Lacoste Red! campaign to let you know that the global Red! collection website has been selected “Site Of The Month” by The FWA.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.
Congratulations to our friends at Megalo(s) and everyone involved!
Update: here [...]

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Let’s meet at the Lacoste Red Party!

Lacoste Red Online Campaign Launch in Asia
As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.
Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red [...]

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