Posted on Dec 2, 2016
On the 1st of December 2016 and for the fourth consecutive year, Asiance attended the Campaign Asia Award ceremony, for the first time in Tokyo to receive a total of 2 gold prizes: Korea digital agency of the year and Japan/Korea independent agency of the year. The team at Asiance is extremely proud of the outcome, coming after what has been a hectic but successful year for the digital agency, having grown by 55% over the past twelve months and worked with 20 new prestigious clients including Tesla, Samsung, Zegna, Oakley and Eucerin!
Posted on Nov 8, 2016
What will the city of tomorrow be like? Asiance is the proud co-promoter of LIFT conference, “Seoul Ideation Workshop – Urban Entrepreneurs”. Join other creative minds at the one-day ideation workshop on Urban Entrepreneurship to be held at Google Campus on Saturday 12th of November!
Posted on Oct 4, 2016
In September of 2016, Chanel launched N°5 L’EAU, a new perfume based on their historical and iconic signature perfume, Chanel N°5. Chanel’s aim was to convey the audacious slogan, “You Know Me and You Don’t” to their Korean fans with Lily-Rose-Depp as the new muse(model) of their Paradox campaign. Asiance submitted a proposal to Chanel, with the idea to establish a mobile-optimized exclusive online boutique for Chanel N°5 L’EAU. This online boutique would only sell the one product, Chanel N°5 L’EAU, without the complicated UI and processes of traditional Korean online malls.
Not only is this shopping platform a first for Chanel Korea, it also carries important significance as the first luxury brand shopping mall for just for one item. In the past, there have been several issues in many luxury brand stores, such as awkward translations solely based on the global guideline, or for example, a lack of localization in UI and inadequate delivery of information. However, the Chanel N°5 L’EAU online boutique store has reflected ideas from various departments that work across local customer touch points to offer localized copy, delivery input field, product details and return information while still complying with the Chanel global guidelines. This is a very good example of luxury brand localization.
Please visit Chanel N°5 L’EAU Online Boutique https://chaneln5leaushop.co.kr/
Posted on Sep 25, 2016
On September 22nd, Asiance celebrated the last 12 years and all the effort and success achieved by the 55 international digital experts with a rooftop party in the heart of Seoul. Team members had a fun time together at Cappuccino hotel, sharing many meaningful moments while also discussing Asiance’s goals and vision in providing the best solutions to clients. Here’s to a more exciting and creative future!
Posted on Aug 9, 2016
3M is a truly global corporation that provides an essential business in a variety of industries. The company is well known for several product lines, with brands like Post It, Scotch Brite and Scotch in particular, being household names within the Korean market.
Asiance launched the 3M e-consumer marketing platform to help connect 3M’s various consumer brands to the external e-commerce sales that they have. This marketing platform is a hub for their sales and it was built for both mobile and PC.
The main purpose of the 3M e-commerce marketing platform is to increase the awareness of not only their well-known brands, but also their lesser-known brands such as Commend, Nexcare and Futuro. It gathers all the stories of each brand together and integrates their digital marketing activities into a single unified platform.
We believe that 3M can increase their brand awareness through consumer platform activities and it comes up to the Korean consumers familiarly. Also, we expect 3M to be able to develop closer and more effective marketing communication through this platform.
Follow the link to explore the new consumer platform now! http://consumercare.3m.co.kr/
Posted on Apr 15, 2016
Asiance co-CEO Olivier Mouroux was featured in Les Echos, a famous French newspaper, in the April 8th issue. Sharing his insights on Korea’s fast-moving creative economy and booming start-up ecosystem, he compared today’s environment with the one from 2004, when he co-created Asiance.
In 2004, chaebols had no consideration for small players. Today, these large conglomerates are financing incubators and keeping a close eye on new companies to integrate them within their group if necessary.
Park Geun-hye’s election in 2012 made Korea more attractive for start-ups, as she declared the development of a creative economy a priority for South Korea, with a three-year plan launched in 2013 to drive economic innovation. In 2015, Korea allocated 2.7 billion dollars to setting up a start-up-friendly environment. Efforts are coming from both public and private bodies, with the creation of 17 centers bringing together conglomerates and local governments, and 24 private and public accelerator programs launched in the last three years.
Efforts have paid, with 30,000 young companies registered in Korea nowadays, which is twice as many as eight years ago. Long-term plans, one of Korea’s biggest strengths, enable entrepreneurs to project themselves in the future and make their activities durable.
The rise of start-ups in Korea, the world’s most connected nation, is impacting the jobs market. Indeed, more and more graduates are considering joining young companies rather than chaebols, as they are seeking a quick access to responsibilities. This is especially accurate among graduates who spent time abroad. However, it is not systematic for all Koreans yet, as employment is very much tied to social status in Korea, securing the appeal of large conglomerates such as Samsung, Hyundai and LG in the eyes of Korean graduates to start their career.