Posted on Jan 10, 2017
To celebrate 2017 with a personal touch, Asiance launched its first Greeting Bot on Messenger. The bot, developed on Chatfuel, allows you to receive a special New Year message from a member of the Asiance team.
Posted on Dec 30, 2016
Posted on Dec 16, 2016
Asiance won 5 Awards at the Web Awards Korea icluding Grand Prize with “Chanel N°5 L’EAU Online Boutique”
On the 15th of December 2016, global digital agency Asiance, led by Bosun Kim and Olivier Mouroux, won five prizes at the 13th Web Award Korea ceremony held by KIPFA, the Korean Internet Professionals Association, including Grand Prize with “Chanel N°5 L’EAU Online Boutique” a Grand Prize in Mobile Web Marketing.
Co-CEO of Asiance, Bosun Kim, said in her acceptance speech “Chanel N°5 L’EAU Online Boutique is an e-commerce platform established to provide Korean customers with a convenient mobile shopping experience up to the September 2016 launch of N°5 L’EAU, the newly-born Chanel’s signature perfume. One of the core objectives of this project was to optimize the mobile payment process on the platform. As a result we created Chanel Korea first online mall but also the first luxury brand e-boutique dedicated to only one product.”
In addition to Grand Prize in Product Brand with “Chanel N ° 5 L’EAU Online Boutique”, Asiance was awarded Top Prize in Best Event Promotion with “Chanel Pop up Seoul Digital Journey”, Top Prize in Corporate SNS with Calvin Klein Korea Facebook project, Top Prize in Brand SNS with GoPro Korea Facebook project, and Excellent Award in General Product with 3M Ecommerce marketing platform project.
Posted on Dec 2, 2016
On the 1st of December 2016 and for the fourth consecutive year, Asiance attended the Campaign Asia Award ceremony, for the first time in Tokyo to receive a total of 2 gold prizes: Korea digital agency of the year and Japan/Korea independent agency of the year. The team at Asiance is extremely proud of the outcome, coming after what has been a hectic but successful year for the digital agency, having grown by 55% over the past twelve months and worked with 20 new prestigious clients including Tesla, Samsung, Zegna, Oakley and Eucerin!
Posted on Nov 8, 2016
What will the city of tomorrow be like? Asiance is the proud co-promoter of LIFT conference, “Seoul Ideation Workshop – Urban Entrepreneurs”. Join other creative minds at the one-day ideation workshop on Urban Entrepreneurship to be held at Google Campus on Saturday 12th of November!
Posted on Oct 4, 2016
In September of 2016, Chanel launched N°5 L’EAU, a new perfume based on their historical and iconic signature perfume, Chanel N°5. Chanel’s aim was to convey the audacious slogan, “You Know Me and You Don’t” to their Korean fans with Lily-Rose-Depp as the new muse(model) of their Paradox campaign. Asiance submitted a proposal to Chanel, with the idea to establish a mobile-optimized exclusive online boutique for Chanel N°5 L’EAU. This online boutique would only sell the one product, Chanel N°5 L’EAU, without the complicated UI and processes of traditional Korean online malls.
Not only is this shopping platform a first for Chanel Korea, it also carries important significance as the first luxury brand shopping mall for just for one item. In the past, there have been several issues in many luxury brand stores, such as awkward translations solely based on the global guideline, or for example, a lack of localization in UI and inadequate delivery of information. However, the Chanel N°5 L’EAU online boutique store has reflected ideas from various departments that work across local customer touch points to offer localized copy, delivery input field, product details and return information while still complying with the Chanel global guidelines. This is a very good example of luxury brand localization.
Please visit Chanel N°5 L’EAU Online Boutique https://chaneln5leaushop.co.kr/