Asiance’s co-founder and Facebook AI Lead Alex Lebrun will be presenting at “Hello Tomorrow”

Posted on Jul 1, 2017

Asiance’s co-founder and Facebook AI Lead Alex Lebrun will be presenting at “Hello Tomorrow” / “Asian Leadership Conference” on July 3-4 in Seoul.

Leaders & CEO’s coming together to provide solutions for the future.

Learn more about “Hello Tomorrow”

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Tuned in Asia – Korean Trendsetters

Posted on Jun 9, 2017

Korean Trendsetters, Kpop stars and dramas are driving product sales and supporting economic growth. How can your brand ride this ever expanding wave?

The Korean wave “Hallyu” submerges the Asian region from North to South. Korean celebrities, Korean music, Korean dramas, Korean fashion, Korean cosmetics, everything Korean sells incredibly well since the cultural phenomenon first started in the late 90’s. Why this Korean craze so contagious? What does it mean for global brands willing to enter the Asian market?

Korean pop culture took off in Asia in the late 90’s and the Korean music industry grew dramatically reaching $4.3bn in 2017. Korean stars are considered as role models for many Asian teens and as sex symbols by many adults, from Indonesia to China.

Wandering around Seoul you would be amazed by the number of subway adverts wishing K-pop idols a happy birthday. Chinese fans pay high amount of money to display their personal messages on Seoul’s underground billboards. It’s a real street guerrilla that also takes place online between fans willing to show who’s love is the strongest.

Read more on TUNED IN ASIA.

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Roland Garros Opening Ceremony with Naver Sports

Posted on May 5, 2017

Content marketing goes a long way! 3 years that we build Roland Garros brand awareness in Korea through content creation. It finally brought us to work with Naver Sports, Korea 1st sport media!

Learn more on Naver Sports

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Launching Tuned In Asia magazine

Posted on Apr 21, 2017

Today we are proud to announce the launch of  tunedinasia.com

Working out of a passion for their craft, a devoted crew of Asiance members created Tuned In Asia from scratch, with one thing in mind: demystifying the Eastern digital environment. (more…)

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International Women’s Day 2017

Posted on Mar 8, 2017

#beboldforchange

In South Korea, women have only 56% of the economic opportunities compared to men.

We stand for Women’s Rights and want to forge a more inclusive, gender equal world. To celebrate International Women’s Day 2017 our team decided to launch two initiatives in support to this day and to create awareness.

We released a video highlighting our 45 amazing female team members, who support our clients and strengthen our agency every day.
They represent a total of 70% of our team members and 80% of top management. In our industry it is too rare to have such a high percentage of women in top Executive positions. 

Working with Asiance Lab teams, we kickstarted “Wonderful Woman” Challenge on Instagram.
The challenge to participate was to let everyone know women are wonderful, by sharing a power pose photo and tagging a friend to share their own power pose. We also asked men to join the campaign by doing the same and share why they think women are wonderful.

Campaign participants used the following hashtag to join #WondefulWomanChallenge #원더풀우먼챌린지
Like them, we believe all women are wonderful and they deserve to be respected.
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Introducing Asiance Lab

Posted on Feb 7, 2017

We launched Asiance Lab, by implementing the Maker culture emphasizes learning-through-doing. For 6 months our 65 team members, divided in 10 project groups will explore various industry related technologies such as VR, Drone, Bots and Progressive Web apps. Our goal is to have fun, innovate, and create.

Asiance Lab was created to provide staff with the time and resources to pursue and develop personal interests and passions. Asiance Lab is the place to share opinions, try smart and crazy ideas, and reveal everyone’s potential no matter what their titles or positions.

Stay tuned to see each team progress as we delve into these subjects of interest!

 

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