Chanel N°5 L’EAU Online Boutique Launching

Posted on Oct 4, 2016

In September of 2016, Chanel launched N°5 L’EAU, a new perfume based on their historical and iconic signature perfume, Chanel N°5. Chanel’s aim was to convey the audacious slogan, “You Know Me and You Don’t” to their Korean fans with Lily-Rose-Depp as the new muse(model) of their Paradox campaign. Asiance submitted a proposal to Chanel, with the idea to establish a mobile-optimized exclusive online boutique for Chanel N°5 L’EAU. This online boutique would only sell the one product, Chanel N°5 L’EAU, without the complicated UI and processes of traditional Korean online malls.

Not only is this shopping platform a first for Chanel Korea, it also carries important significance as the first luxury brand shopping mall for just for one item. In the past, there have been several issues in many luxury brand stores, such as awkward translations solely based on the global guideline, or for example, a lack of localization in UI and inadequate delivery of information. However, the Chanel N°5 L’EAU online boutique store has reflected ideas from various departments that work across local customer touch points to offer localized copy, delivery input field, product details and return information while still complying with the Chanel global guidelines. This is a very good example of luxury brand localization.

Please visit Chanel N°5 L’EAU Online Boutique


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Asiance’s 12nd anniversary party

Posted on Sep 25, 2016

On September 22nd, Asiance celebrated the last 12 years and all the effort and success achieved by the 55 international digital experts with a rooftop party in the heart of Seoul. Team members had a fun time together at Cappuccino hotel, sharing many meaningful moments while also discussing Asiance’s goals and vision in providing the best solutions to clients. Here’s to a more exciting and creative future!


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3M e-commerce marketing platform Launching

Posted on Aug 9, 2016

3M is a truly global corporation that provides an essential business in a variety of industries. The company is well known for several product lines, with brands like Post It, Scotch Brite and Scotch in particular, being household names within the Korean market.

Asiance launched the 3M e-consumer marketing platform to help connect 3M’s various consumer brands to the external e-commerce sales that they have. This marketing platform is a hub for their sales and it was built for both mobile and PC.

The main purpose of the 3M e-commerce marketing platform is to increase the awareness of not only their well-known brands, but also their lesser-known brands such as Commend, Nexcare and Futuro. It gathers all the stories of each brand together and integrates their digital marketing activities into a single unified platform.

We believe that 3M can increase their brand awareness through consumer platform activities and it comes up to the Korean consumers familiarly. Also, we expect 3M to be able to develop closer and more effective marketing communication through this platform.

Follow the link to explore the new consumer platform now!


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Asiance co-CEO Olivier Mouroux featured in Les Echos about Korea’s rising creative economy

Posted on Apr 15, 2016

Asiance co-CEO Olivier Mouroux was featured in Les Echos, a famous French newspaper, in the April 8th issue. Sharing his insights on Korea’s fast-moving creative economy and booming start-up ecosystem, he compared today’s environment with the one from 2004, when he co-created Asiance.

In 2004, chaebols had no consideration for small players. Today, these large conglomerates are financing incubators and keeping a close eye on new companies to integrate them within their group if necessary.

Park Geun-hye’s election in 2012 made Korea more attractive for start-ups, as she declared the development of a creative economy a priority for South Korea, with a three-year plan launched in 2013 to drive economic innovation. In 2015, Korea allocated 2.7 billion dollars to setting up a start-up-friendly environment. Efforts are coming from both public and private bodies, with the creation of 17 centers bringing together conglomerates and local governments, and 24 private and public accelerator programs launched in the last three years.

Efforts have paid, with 30,000 young companies registered in Korea nowadays, which is twice as many as eight years ago. Long-term plans, one of Korea’s biggest strengths, enable entrepreneurs to project themselves in the future and make their activities durable.

The rise of start-ups in Korea, the world’s most connected nation, is impacting the jobs market. Indeed, more and more graduates are considering joining young companies rather than chaebols, as they are seeking a quick access to responsibilities. This is especially accurate among graduates who spent time abroad. However, it is not systematic for all Koreans yet, as employment is very much tied to social status in Korea, securing the appeal of large conglomerates such as Samsung, Hyundai and LG in the eyes of Korean graduates to start their career.

Read the article here.

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Embassy of France in Seoul, Institut Français and Naver launch French Cast channel

Posted on Mar 24, 2016

Following on the letter of intent signed in November 2015 by Naver’s CEO Kim Sang-heon and France’s Minister of Culture and Communication Fleur Pellerin, the Institut Français and the Embassy of France in Seoul launched the French Cast yesterday on Naver TVcast. With the year of France in Korea starting this month, the Institut Français and the Embassy of France in Seoul want to broaden the perception of France in Korea by immersing Koreans in France’s rich culture.

The French Cast is the first video channel in Korea to be entirely dedicated to France, offering Korean subtitled videos on various topics such as culture, sport, tourism, etc. With new videos uploaded regularly, the French Cast aims to give Koreans access to high-quality and exclusive contents to widen their vision of France.

Hosted on Naver TVcast, the channel is accessible anytime, anywhere and on any support: mobile, tablet, and desktop. With 24 million Koreans using Naver from their smartphone monthly, the Institut Français and the Embassy of France in Seoul intend to bring a bit of France into their life.

Asiance is working with the Institut Français and the Embassy of France in Seoul to promote the French Cast channel in Korea. Stay tuned for new videos and exclusive events in the upcoming months!

In the meantime, visit the French Cast to discover a rich selection of videos exploring France and its culture:

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Aesop NAVER Post launch

Posted on Feb 25, 2016

A month ago, Asiance launched Aesop’s NAVER Post account. This is the first time the agency had worked on NAVER Post, NAVER’s answer to mobile-first blogging. This first month has drawn positive results in meeting the branding objectives of the Australian beauty label.

The first step was making sure the brand’s account was easy to find for its fans. This is why the page features the name in both its English spelling and its Korean translation. The Hangul spelling also helps Koreans enunciate the brand properly (i-sop instead of a-y-sop, as the brand was named after Aesop’s fables). This embracement of the brand’s name contributes to the label’s identity as a strong supporter of the arts.

While Aesop opted for a global strategy on its social media accounts, the brand wanted to educate Korean consumers about Aesop’s unique positioning in a country where beauty brands come by the hundreds. Contrasting with other beauty brands’ usual tutorials and trend reports, Aesop chose to focus its posts on its history and identity. So far, the brand has published 5 posts, focusing on brand creation history, new product lines, the stores’ signature design and the brand’s yearly book selection – focusing on Love this year, and featuring a Korean book.

NAVER Post, being one of NAVER’s most recent services, is less crowded than other blogging platforms, making Aesop more visible. The brand’s audience responded positively to the contents and showed genuine interest in Aesop’s history and news.

Asiance’s focus is now set on growing the brand’s audience through a careful management of tags and the construction of an interesting and engaging editorial calendar for mobile users.

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