GoPro supports family fun at Seoul’s Baby Marathon

Posted on May 25, 2016

On May 14th, 2016, Seoul City Hall held a Baby Marathon at Seoul Plaza. Families with two children or more were invited to take part in the event and have their kids follow a 4-stage course, alongside hundreds of other kids.

Asiance and GoPro worked together to offer participants a fun experience with the brand at the event. GoPro set up a photo wall where pictures of kids playing soccer or having fun in an electric car were taken using GoPro cameras, and printed for the families to take home. Thanks to a close relationship with local distributors, we were able to offer a GoPro rental service for families to use GoPro cameras at the event, outside the booth. These efforts helped position GoPro as a family camera brand.

To further emphasize the family-oriented efforts, GoPro invited two influencers’ families to the event and seized the occasion to film great and fun family content to share on the brand’s social channels.

We often collaborate with offline activities and we are excited to come up with more offline brand activation ideas in the future!

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Embassy of France in Seoul, Institut Français and Naver launch French Cast channel

Posted on Mar 24, 2016

Following on the letter of intent signed in November 2015 by Naver’s CEO Kim Sang-heon and France’s Minister of Culture and Communication Fleur Pellerin, the Institut Français and the Embassy of France in Seoul launched the French Cast yesterday on Naver TVcast. With the year of France in Korea starting this month, the Institut Français and the Embassy of France in Seoul want to broaden the perception of France in Korea by immersing Koreans in France’s rich culture.

The French Cast is the first video channel in Korea to be entirely dedicated to France, offering Korean subtitled videos on various topics such as culture, sport, tourism, etc. With new videos uploaded regularly, the French Cast aims to give Koreans access to high-quality and exclusive contents to widen their vision of France.

Hosted on Naver TVcast, the channel is accessible anytime, anywhere and on any support: mobile, tablet, and desktop. With 24 million Koreans using Naver from their smartphone monthly, the Institut Français and the Embassy of France in Seoul intend to bring a bit of France into their life.

Asiance is working with the Institut Français and the Embassy of France in Seoul to promote the French Cast channel in Korea. Stay tuned for new videos and exclusive events in the upcoming months!

In the meantime, visit the French Cast to discover a rich selection of videos exploring France and its culture: http://tvcast.naver.com/frenchcast.

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Aesop NAVER Post launch

Posted on Feb 25, 2016

A month ago, Asiance launched Aesop’s NAVER Post account. This is the first time the agency had worked on NAVER Post, NAVER’s answer to mobile-first blogging. This first month has drawn positive results in meeting the branding objectives of the Australian beauty label.

The first step was making sure the brand’s account was easy to find for its fans. This is why the page features the name in both its English spelling and its Korean translation. The Hangul spelling also helps Koreans enunciate the brand properly (i-sop instead of a-y-sop, as the brand was named after Aesop’s fables). This embracement of the brand’s name contributes to the label’s identity as a strong supporter of the arts.

While Aesop opted for a global strategy on its social media accounts, the brand wanted to educate Korean consumers about Aesop’s unique positioning in a country where beauty brands come by the hundreds. Contrasting with other beauty brands’ usual tutorials and trend reports, Aesop chose to focus its posts on its history and identity. So far, the brand has published 5 posts, focusing on brand creation history, new product lines, the stores’ signature design and the brand’s yearly book selection – focusing on Love this year, and featuring a Korean book.

NAVER Post, being one of NAVER’s most recent services, is less crowded than other blogging platforms, making Aesop more visible. The brand’s audience responded positively to the contents and showed genuine interest in Aesop’s history and news.

Asiance’s focus is now set on growing the brand’s audience through a careful management of tags and the construction of an interesting and engaging editorial calendar for mobile users.

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&Awards Korea 2015

Posted on Jan 25, 2016

On January 21st, Asiance attended the “&Awards” ceremony. We delightedly received two Grand Prix awards! “&Awards Korea”, is the professional association for digital media development . This year, Asiance won the “Fashion and Beauty Service” award for our work with Newvit, for the STI:L “Mobile Fashion Week” microsite.

We also received the “Fashion Brand” award for our work with Lacoste, on their China Le Magazine flagship localization.

2016 started off with a bang, we’re looking forward to what the rest of the year has to offer with exciting new challenges and great projects coming up.

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Asiance co-CEO Bosun Kim talking digital at French Korea Economic Forum

Posted on Nov 5, 2015

Asiance co-CEO Bosun Kim gave a powerful speach about Digital Marketing yesterday at the French Korea Economic Forum, in presence of the Korean President Park Geun Hye and the French President François Hollande. There are three main ideas to be remembered from the Economic Forum: Korea needs to open more to global profiles by ending the foreigners’ quota; France can learn a lot from Korean innovation programs through its Creative Economy program; and finally there are great opportunities for foreign brands to use Korea as a test market.

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Asiance announces a new strategic international partnership with Emakina

Posted on Oct 23, 2015

Asiance is very happy to announce its new strategic partnership with European full digital agency Emakina!

Emakina Group is a European group of agencies working from 13 offices in 6 different countries and serving customers worldwide. With more than 500 experts, Emakina Group is in the top five independent digital communication groups in Europe.

The collaboration between Emakina and Asiance will boost their digital service quality and their reach for global customers. As cutting-edge guides in digital transformation and rich customer experiences, both companies plan to join forces in digital strategy and management, online marketing, websites, mobile projects, e-commerce, and localization.

(more…)

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