Asiance - Your Digital Agency in Asia - Korea - China - Japan » Business http://blog.asiance.com Mon, 06 Sep 2010 08:48:49 +0000 en hourly 1 Asiance in w.e.b magazine http://blog.asiance.com/2010/04/05/asiance-in-w-e-b-magazine/ http://blog.asiance.com/2010/04/05/asiance-in-w-e-b-magazine/#comments Mon, 05 Apr 2010 00:12:09 +0000 Olivier Mouroux http://blog.asiance.com/?p=395 w.e.b magazine

w.e.b magazine

The famous magazine w.e.b (talking about emarketing, digital trend, interative design, UI) based in South-Korea display Asiance work by highlighting our specific development in Html5 for the Seoul City convention bureau site.

]]> http://blog.asiance.com/2010/04/05/asiance-in-w-e-b-magazine/feed/ 0 Kohei Nishiyama, founder of CUUSOO.com http://blog.asiance.com/2009/09/25/kohei-nishiyama-founder-of-cuusoo-com/ http://blog.asiance.com/2009/09/25/kohei-nishiyama-founder-of-cuusoo-com/#comments Fri, 25 Sep 2009 06:30:39 +0000 Olivier Mouroux http://blog.asiance.com/?p=339 Kohei Nishiyama is the founder of CUUSOO.com, an online user community in Japan that collects wishes from people and matches to manufactures that could make wishes come true. He is not only a very nice guy but I believe that he is a major visionnaire in term of pushing consumer to be pro active in their relation to to make their life easier or even happier. Looking forward to see a full version of the site in English in the near future !

]]> http://blog.asiance.com/2009/09/25/kohei-nishiyama-founder-of-cuusoo-com/feed/ 0 LIFT ASIA 09 in Jeju do http://blog.asiance.com/2009/09/18/lift-asia-09-in-jeju-do/ http://blog.asiance.com/2009/09/18/lift-asia-09-in-jeju-do/#comments Fri, 18 Sep 2009 06:41:02 +0000 Olivier Mouroux http://blog.asiance.com/?p=347 Asiance had the great chance to be part of the LIFT conference adventure this year in Jejudo with over 400 participants. Meeting with great people coming from all over the world was a good opportunity  to make a break in our busy daily life ;-) Thanks to all the LIFT Asia team and all partners for making this event possible, see you next  year for LIFT ASIA 10 !

Lift Conference Asia 09

]]> http://blog.asiance.com/2009/09/18/lift-asia-09-in-jeju-do/feed/ 0 YouTube now (partially) 1st video sharing site in Korea http://blog.asiance.com/2009/07/06/youtube-now-partially-1st-video-sharing-site-in-korea/ http://blog.asiance.com/2009/07/06/youtube-now-partially-1st-video-sharing-site-in-korea/#comments Mon, 06 Jul 2009 08:42:38 +0000 David http://blog.asiance.com/?p=198 According to KoreanClick and the Korean Times, for the first time since its launch in Korea in 2008, YouTube became last month the number one video portal in terms of overall usage time with a 42.79% market share.

Although local player Pandora.tv lost its first position in June with 34.19% market share, it still maintained its top position in terms of unique visitors at 6.9 million versus 4.7 million for YouTube.

youtube

This might come as a surprise to many, as YouTube was highly criticized last April when it refused to implement the real name system required by the Korean government. Instead of asking its users to provide their real names and identification number to upload videos, YouTube decided in a controversial move to disable the functionality on its Korean site. It was then highly anticipated that users would eventually leave YouTube in favor of local competitors Like Pandora.tv, but as this study shows, it clearly was not the case.

Apart from the efforts Google (who owns YouTube) is constantly making to try to better listen to its Korean users and adapt itself to the Korean market, the reason why YouTube has an increasing market share in Korea might just be because of its ease-of-use and focus on usability (quick registration process, no activeX or special player required to play videos), the recent possibility to embed videos on Cyworld (first social network in Korea), as well as the amount and diversity of content made available from its worldwide user base. Clearly an excellent recipe to build a very strong position in the Korean market.

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