Aesop NAVER Post launch

Posted on Feb 25, 2016

A month ago, Asiance launched Aesop’s NAVER Post account. This is the first time the agency had worked on NAVER Post, NAVER’s answer to mobile-first blogging. This first month has drawn positive results in meeting the branding objectives of the Australian beauty label.

The first step was making sure the brand’s account was easy to find for its fans. This is why the page features the name in both its English spelling and its Korean translation. The Hangul spelling also helps Koreans enunciate the brand properly (i-sop instead of a-y-sop, as the brand was named after Aesop’s fables). This embracement of the brand’s name contributes to the label’s identity as a strong supporter of the arts.

While Aesop opted for a global strategy on its social media accounts, the brand wanted to educate Korean consumers about Aesop’s unique positioning in a country where beauty brands come by the hundreds. Contrasting with other beauty brands’ usual tutorials and trend reports, Aesop chose to focus its posts on its history and identity. So far, the brand has published 5 posts, focusing on brand creation history, new product lines, the stores’ signature design and the brand’s yearly book selection – focusing on Love this year, and featuring a Korean book.

NAVER Post, being one of NAVER’s most recent services, is less crowded than other blogging platforms, making Aesop more visible. The brand’s audience responded positively to the contents and showed genuine interest in Aesop’s history and news.

Asiance’s focus is now set on growing the brand’s audience through a careful management of tags and the construction of an interesting and engaging editorial calendar for mobile users.

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&Awards Korea 2015

Posted on Jan 25, 2016

On January 21st, Asiance attended the “&Awards” ceremony. We delightedly received two Grand Prix awards! “&Awards Korea”, is the professional association for digital media development . This year, Asiance won the “Fashion and Beauty Service” award for our work with Newvit, for the STI:L “Mobile Fashion Week” microsite.

We also received the “Fashion Brand” award for our work with Lacoste, on their China Le Magazine flagship localization.

2016 started off with a bang, we’re looking forward to what the rest of the year has to offer with exciting new challenges and great projects coming up.

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Asiance co-CEO Bosun Kim talking digital at French Korea Economic Forum

Posted on Nov 5, 2015

Asiance co-CEO Bosun Kim gave a powerful speach about Digital Marketing yesterday at the French Korea Economic Forum, in presence of the Korean President Park Geun Hye and the French President François Hollande. There are three main ideas to be remembered from the Economic Forum: Korea needs to open more to global profiles by ending the foreigners’ quota; France can learn a lot from Korean innovation programs through its Creative Economy program; and finally there are great opportunities for foreign brands to use Korea as a test market.

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Asiance announces a new strategic international partnership with Emakina

Posted on Oct 23, 2015

Asiance is very happy to announce its new strategic partnership with European full digital agency Emakina!

Emakina Group is a European group of agencies working from 13 offices in 6 different countries and serving customers worldwide. With more than 500 experts, Emakina Group is in the top five independent digital communication groups in Europe.

The collaboration between Emakina and Asiance will boost their digital service quality and their reach for global customers. As cutting-edge guides in digital transformation and rich customer experiences, both companies plan to join forces in digital strategy and management, online marketing, websites, mobile projects, e-commerce, and localization.

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Asiance in Paris for BETC conference

Posted on Apr 2, 2015

On March 24th, 2015, Asiance visited Paris, France to hold a conference with BETC Digital, Naver – the leading search engine in Korea – and l’ADN – a French news magazine on marketing communication and advertising. The purpose of the conference was to talk about the e-commerce landscape in Asia, and more specifically in Korea. Bosun Kim, the co-CEO of Asiance and an e-commerce specialist, gave her insights on the current and future state of the Korean digital landscape.

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Naver conference in Paris with Asiance and BETC

Posted on Mar 15, 2015

Asiance and Naver, the largest Korean search engine, will be in Paris on the 24th of March for a conference with top French brands at BETC!

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