Asiance - Your Digital Agency in Asia - Korea - China - Japan » Campaign

Danone Activia on VOD Ad

Asiance — Sun, 20 Jun 2010 08:45:10 +0000

Danone activia korea

Danone Activia launched an online VOD campaign in April and June to accelerate their brand awareness in the Korean market ; SBS, MBC and KBS are the main VOD portal for drama series in Korea.

New site for Renault RCI Banque

Olivier Mouroux — Fri, 29 Jan 2010 06:41:25 +0000

Renault Seoul Korea

Bourjois microsite launching

Olivier Mouroux — Sun, 29 Nov 2009 09:14:24 +0000

France has a long history of 146 years of professional makeup brand BOURJOIS. Artist and illustrator in the world worked to create “A Paris”, a collection of eye shadow. The famous land mark in Paris, launched, 8 colors of Eyes Shadow represented in the round box. Official Website of the existing Bourgeois want to unify the identity of the “A Paris” with the same design language. It was a fun challenge for our team to create a Korean website for the brand.

Rockport Korea online event

miryeong — Mon, 12 Oct 2009 05:54:30 +0000

Asiance work with Rockport Korea to launch a micro website and banner advertising campaign for their online event in October 12 to promote the new women collection and strength the brand image, Rockport Korea focused on the visual as fashionable and trendy women’s shoes. Users can apply with their photo, choosing one of the rockport product and win shoes.

About good CPR / CPC / CPM in Korea

Olivier Mouroux — Tue, 28 Jul 2009 07:56:43 +0000

One of the most common questions asked by our client is ‘What is a good CPM / CPC in Korea ? and as Google or Yahoo do not have a strong market share in advertising where should I promote my services or products. Well this is a tricky question as we are dealing with specific Korean search engine , Naver for instance take a huge market share in Korea followed by Daum and Nate. On our experience working on major media plan for big companies, your campaign result in term of CPM and CPC will depend of the length of the campaign, the number of impression, the design quality of the graphic material, and most important one the targeted portal where you will display your banner.

On major portal like Naver, daum, Nate you can reach a CPC from 500 KRW to 1500 KRW with a CTR from 0.06 to 0.15, but having a good graphic campaign can make you go up to 0.2 to 0.3. On video portal like Pandora.tv, Afreeca, Mncast you can reach some very low CPC under 200 KRW but the conversion rate is usually quite low around 50 to 60%. We get strong CTR from 0.5% up to 2% and even sometime higher.

Lacoste Red! Update – FWA & Web Magazine

David — Fri, 29 May 2009 01:36:38 +0000

A quick update on the Lacoste Red! campaign to let you know that the global Red! collection website has been selected “Site Of The Month” by The FWA.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.

Congratulations to our friends at Megalo(s) and everyone involved!

Update: here is the article published on “W.E.B.” (pdf)

Let’s meet at the Lacoste Red Party!

David — Fri, 22 May 2009 07:49:55 +0000

Lacoste Red Online Campaign Launch in Asia

As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.

Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red Party”, a virtual universe where music, dance, a fashion collection and video game come together to celebrate the Lacoste Red! spirit.

The website opens with a surrealistic choreography created by Kris Moyes. Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
“Extraball”, the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party. Web users are then invited to take part in the celebrations by choosing their favorite style from among the 15 available in the collection.
Every style is presented through music and video. Each of the models invites visitors to “Play with me!”, an invitation that leads visitors into a game where they have to give themselves over to the rhythms of various music tracks, taking them a little deeper into the Lacoste Red universe!

Asiance has localized the website and launched dedicated microsites for the Asian markets:

We have also localized the online campaign that will support these microsites and target young people aged 15-25. Banners are currently displayed on the main social, news, video and games websites of these 3 Asian Countries:

Naver, Daum, Cyworld, etc.. in Korea
Yahoo!, Mixi, MTV, etc.. in Japan
MSN, SOHU, 21CN, etc.. in China.

The campaign will run from May 1st to June 15th in Japan and China, and until July 4th in Korea.

See you at the Red Party!