Danone Activia launched an online VOD campaign in April and June to accelerate their brand awareness in the Korean market : SBS, MBC and KBS are the main VOD portals for drama series in Korea.

Renault Seoul Korea

French brand BOURJOIS has a long history of 146 years. Designed in collaboration with Nathalie Lété, their limited edition collection “Rendez-vous à Paris” is a collection of 8 eyeshadows in round boxes – each with a vintage-like picture
of Paris. As “Rendez-vous à Paris” already had an official website, Asiance was asked to create a site with a unified identity – a microsite with the same design language as that of the original. It was thus a fun challenge for our team to create this website for a brand with such a long tradition.

Asiance work with Rockport Korea to launch a micro website and banner advertising campaign for their online event in October 12 to promote the new women collection and strength the brand image, Rockport Korea focused on the visual as fashionable and trendy women’s shoes. Users can apply with their photo, choosing one of the rockport product and win shoes.

One of the most common questions asked by our client is ‘What is a good CPM / CPC in Korea ? and as Google or Yahoo do not have a strong market share in advertising where should I promote my services or products. Well this is a tricky question as we are dealing with specific Korean search engine , Naver for instance take a huge market share in Korea followed by Daum and Nate. On our experience working on major media plan for big companies, your campaign result in term of CPM and CPC will depend of the length of the campaign, the number of impression, the design quality of the graphic material, and most important one the targeted portal where you will display your banner.

On major portal like Naver, daum, Nate you can reach a CPC from 500 KRW to 1500 KRW with a CTR from 0.06 to 0.15, but having a good graphic campaign can make you go up to 0.2 to 0.3.  On video portal like Pandora.tv, Afreeca, Mncast you can reach some very low CPC under 200 KRW but the conversion rate is usually quite low around 50 to 60%. We get strong CTR from 0.5% up to 2% and even sometime higher.

A quick update on the Lacoste Red! campaign to let you know that the global Red! collection website has been selected “Site Of The Month” by The FWA.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.

Congratulations to our friends at Megalo(s) and everyone involved!

Update: here is the article published on “W.E.B.” (pdf)