Asiance in Paris for BETC conference

Posted on Apr 2, 2015

On March 24th, 2015, Asiance visited Paris, France to hold a conference with BETC Digital, Naver – the leading search engine in Korea – and l’ADN – a French news magazine on marketing communication and advertising. The purpose of the conference was to talk about the e-commerce landscape in Asia, and more specifically in Korea. Bosun Kim, the co-CEO of Asiance and an e-commerce specialist, gave her insights on the current and future state of the Korean digital landscape.

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Naver conference in Paris with Asiance and BETC

Posted on Mar 15, 2015

Asiance and Naver, the largest Korean search engine, will be in Paris on the 24th of March for a conference with top French brands at BETC!

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Overseas direct purchasing is getting crazy in Korea

Posted on Mar 6, 2015

In the last Coree Affaires magazine, a publication by the FKCCI, Asiance’s CEO Bosun Kim analyzes the new big korean trend of buying directly overseas. As e-retail is becoming bigger and bigger each month in Korea, overseas direct purchasing competes with and threatens local supply channels in the Korean market. Why do more and more people prefer to buy abroad? Here is Bosun’s explanation.

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Beacon experience at Atelier du Saint Ex

Posted on Jan 25, 2015

 

Asiance recently launched a new digital Beacon experience at famous French dining lounge, Atelier du Saint-Ex (www.atelierdusaintex.co.kr), in the heart of Seoul!  (more…)

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Naver SEM overseas partnership

Posted on Dec 12, 2014

Asiance is proud to share the news of our brand new partnership with Naver, the number one web portal in Korea with over 70% market share and around 30M Korean visitors every day!  (more…)

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KakaoTalk: Korean hype or Facebook killer?

Posted on Apr 8, 2013

 

KakaoTalk is the most popular social networking app in South Korea.
This mobile app gives users the possibility to send messages, make free WIFI phone calls, play games, share photos and videos and follow their favorite brands and artists. On a daily basis over 2.3 billion messages are being send and over 90% of Korean smartphone users use KakaoTalk. KakaoTalk is spreading its wings and is on its way to become a serious competitor for other social giants like Facebook, Twitter, Path and WhatsApp.

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