Posted on Apr 2, 2015
On March 24th, 2015, Asiance visited Paris, France to hold a conference with BETC Digital, Naver – the leading search engine in Korea – and l’ADN – a French news magazine on marketing communication and advertising. The purpose of the conference was to talk about the e-commerce landscape in Asia, and more specifically in Korea. Bosun Kim, the co-CEO of Asiance and an e-commerce specialist, gave her insights on the current and future state of the Korean digital landscape.
Posted on Mar 6, 2015
In the last Coree Affaires magazine, a publication by the FKCCI, Asiance’s CEO Bosun Kim analyzes the new big korean trend of buying directly overseas. As e-retail is becoming bigger and bigger each month in Korea, overseas direct purchasing competes with and threatens local supply channels in the Korean market. Why do more and more people prefer to buy abroad? Here is Bosun’s explanation.
Posted on Apr 8, 2013
KakaoTalk is the most popular social networking app in South Korea.
This mobile app gives users the possibility to send messages, make free WIFI phone calls, play games, share photos and videos and follow their favorite brands and artists. On a daily basis over 2.3 billion messages are being send and over 90% of Korean smartphone users use KakaoTalk. KakaoTalk is spreading its wings and is on its way to become a serious competitor for other social giants like Facebook, Twitter, Path and WhatsApp.