Posted on May 25, 2016
On May 14th, 2016, Seoul City Hall held a Baby Marathon at Seoul Plaza. Families with two children or more were invited to take part in the event and have their kids follow a 4-stage course, alongside hundreds of other kids.
Asiance and GoPro worked together to offer participants a fun experience with the brand at the event. GoPro set up a photo wall where pictures of kids playing soccer or having fun in an electric car were taken using GoPro cameras, and printed for the families to take home. Thanks to a close relationship with local distributors, we were able to offer a GoPro rental service for families to use GoPro cameras at the event, outside the booth. These efforts helped position GoPro as a family camera brand.
To further emphasize the family-oriented efforts, GoPro invited two influencers’ families to the event and seized the occasion to film great and fun family content to share on the brand’s social channels.
We often collaborate with offline activities and we are excited to come up with more offline brand activation ideas in the future!
Posted on Mar 24, 2016
Following on the letter of intent signed in November 2015 by Naver’s CEO Kim Sang-heon and France’s Minister of Culture and Communication Fleur Pellerin, the Institut Français and the Embassy of France in Seoul launched the French Cast yesterday on Naver TVcast. With the year of France in Korea starting this month, the Institut Français and the Embassy of France in Seoul want to broaden the perception of France in Korea by immersing Koreans in France’s rich culture.
The French Cast is the first video channel in Korea to be entirely dedicated to France, offering Korean subtitled videos on various topics such as culture, sport, tourism, etc. With new videos uploaded regularly, the French Cast aims to give Koreans access to high-quality and exclusive contents to widen their vision of France.
Hosted on Naver TVcast, the channel is accessible anytime, anywhere and on any support: mobile, tablet, and desktop. With 24 million Koreans using Naver from their smartphone monthly, the Institut Français and the Embassy of France in Seoul intend to bring a bit of France into their life.
Asiance is working with the Institut Français and the Embassy of France in Seoul to promote the French Cast channel in Korea. Stay tuned for new videos and exclusive events in the upcoming months!
In the meantime, visit the French Cast to discover a rich selection of videos exploring France and its culture: http://tvcast.naver.com/frenchcast.
Posted on Jan 25, 2016
On January 21st, Asiance attended the “&Awards” ceremony. We delightedly received two Grand Prix awards! “&Awards Korea”, is the professional association for digital media development . This year, Asiance won the “Fashion and Beauty Service” award for our work with Newvit, for the STI:L “Mobile Fashion Week” microsite.
We also received the “Fashion Brand” award for our work with Lacoste, on their China Le Magazine flagship localization.
2016 started off with a bang, we’re looking forward to what the rest of the year has to offer with exciting new challenges and great projects coming up.
Posted on Sep 15, 2015
Outstanding! In mid-September, Asiance opened the American Express’ Naver blog alongside an event to celebrate the launch. The first 300 people to subscribe could win a Starbucks coffee coupon. The event was so successful it finished in only 15 minutes!! What great results!
Posted on Jun 21, 2015
Atout France (French Tourism Board) organized an annual workshop inviting VIP guests who actively work in the France related businesses in Korea. In order to add some fun elements to the event, Asiance developed a live quiz game. Questions about France were displayed on the big screen in the room and by connecting to the event platform with their mobile phones, participants could individually submit their answers real time. More than 80% of the guests participated in the quiz and some nice prizes went out to lucky winners. The game enlivened the event with a sense of fun competition and anticipation while helping them learn more about France.
Posted on Jun 12, 2015
Wanna go on a trip with me? That is the title of the new Finnair Facebook campaign Asiance just launched. The event will be carried out until June 26th, just before the peak holiday season in Korea, to share various travel options with fans who are planning their summer trips, and to increase Finnair’s fan base.