Atout France, or the French Tourism Development Agency, has been promoting France as a destination since the late 1980s. In order to spread the word about their latest campaign “Top French Cities”, Asiance was asked to create promotional events through microsites for the Web and for Smartphones, a simple quiz, an interactive map of France, gift coupons distributed and lastly to ‘media mix’ using social networking sites, so as to cause a stir on the Web.

Lacoste, the French prêt-à-porter brand known for its fashionable sports gear, has come back with an edgier, younger collection. The 2011 spring-summer collection “Lacoste L!VE” is destined to the young adult population, aiming to capture the essence of unconventional chic. This is why they needed innovative ways to attract their public. Thus, once again, they chose Asiance for the launching of their Korean online campaign and the making of a microsite.

Asiance is very pleased to announce the launching of Finnair’s E-marketing event. Through this campaign, Asiance and Finnair are sending 6 power bloggers to Europe. These power bloggers’ live and fresh stories from Europe are currently updated on Finnair’s blog http://blog.naver.com/finnairkorea, with pictures.

Finnair is the largest national airlines of Finland, established in 1923. It’s the oldest airlines in Northern Europe. Also, Finnair was chosen as the best airlines in Northern Europe in May, 2010. Now, flying between 50 cities in Europe and 10 major cities in Asia, Finnair is the fastest airline that connects Europe and Asia. Asiance is very excited to work with Finnair to launch their E-marketing events.

Asiance has launched a new media mix campaign in Korea for the L1212 AW2010 season. Starting September 12th, this campaign started off with a promotional event involving around 150 Korean models.

Danone Activia launched an online VOD campaign in April and June to accelerate their brand awareness in the Korean market : SBS, MBC and KBS are the main VOD portals for drama series in Korea.

Lift is a series of events built around a community of pioneers who get together in Europe and Asia to explore the social implications of new technologies. Each conference is a chance to turn innovation into opportunities by anticipating the major shifts ahead, and meet the people who drive them.

You will be able to experience the conference live this year in Geneva starting today may 5th on www.livestream.com/liftconference

Calendar of Lift events

Lift10 (Geneva, 5-7 May 2010)
Lift France 10 (Marseille, 5-7 Jul. 2010)
Lift Asia 10 (Korea, Oct. 2010)

You will be able to meet Asiance in Lift France and Lift Asia this year.