Danone activia korea

Danone Activia launched an online VOD campaign in April and June to accelerate their brand awareness in the Korean market ; SBS, MBC and KBS are the main VOD portal for drama series in Korea.

Lift10 conference

Lift is a series of events built around a community of pioneers who get together in Europe and Asia to explore the social implications of new technologies. Each conference is a chance to turn innovation into opportunities by anticipating the major shifts ahead, and meet the people who drive them.

You will be able to experience the conference live this year in Geneva starting today may 5th on www.livestream.com/liftconference

Calendar of Lift events

Lift10 (Geneva, 5-7 May 2010)
Lift France 10 (Marseille, 5-7 Jul. 2010)
Lift Asia 10 (Korea, Oct. 2010)

You will be able to meet Asiance in Lift France and Lift Asia this year.

The world has metamorphosed in the years between 2000 and 2010. Ten years ago Facebook, YouTube, Twitter and the iPhone did not exist. Yet, even as the world has evolved, the emotional resonance of signs such as B.zero1’s spiral design has remained timeless and universal. At this juncture of the past and future, Bulgari invited internationally acclaimed artist Anish Kapoor to reinterpret our iconic B.zero1 ring. Mr. Kapoor’s interpretation draws on the play of curved forms and reflective surfaces of some of his greatest artworks – elements common to B.zero1, which is both point and continuum. Bulgari’s online B.zero1 campaign salutes the spirit of Anish Kapoor’s art and B.zero1 – timeless, evolving, mysterious, mesmerizing. We invite you to an exclusive preview of the online B.zero1 campaign that will launch on mid of May. The preview is available at : www.bethefirstoknow.bulgari.com. Asian social network will be add to the micro-site to enhance the local experience and viral effect.

Yes we did it !!!!!! All Asiance team on a trip to Harbin, China for a nice workshop by -40 Harbin is well known for the International and worldwide ice festival. Check our pictures on Flickr !

France has a long history of 146 years of professional makeup brand BOURJOIS. Artist and illustrator in the world worked to create “A Paris”, a collection of eye shadow. The famous land mark in Paris, launched, 8 colors of Eyes Shadow represented in the round box. Official Website of the existing Bourgeois want to unify the identity of the “A Paris” with the same design language. It was a fun challenge for our team to create a Korean website for the brand.

I have just met my good friend Laurent Haug, founder of LIFT conference who give us more information on the next conference theme “Serious Fun !” that will take place on the beautifull island of Jeju do next month :

Social networks, online games, robots, communicating objects: these technologies and services were originally designed for entertainment purposes. They are now giving birth to a whole new range of opportunities and challenges. Games are used for education. Robots are linking patients and doctors. Social networks are the playground of marketers and recruiters.

Are these “fun” technologies changing as they become more and more “serious”? What new opportunities and challenges are arising from this ecosystem in the making?

Lift Asia 09 will explore these questions, and focus on the examples provided by communicating objects, social networks, design, architecture, storytelling and community engagement. The conference will also feature an open program where members of the audience can present their ideas and projects, and we will have our traditional sessions on sustainable development and inspiring stories.

Link

If you live in South Korea and would like to meet Laurent, don’t hesitate to contact us, he will stay in Seoul until next tuesday.
You can also register to the conference by going directly to the registration page.

 
We definitely had to provide more space to our team and we did find a solution within our building by just breaking down the wall. We are located in one of the oldest building in Seoul just behind the Deoksugung palace in a quiet and beautiful street just next to the famous Chongdong theater near city hall.
Have a look at our building on Daum Maps.
More picture on Flickr!

Lift is an international Conference, originally from Europe (happening in both Geneva and Marseille) and now in Korea, that focuses on future trends and social impacts of new technologies through a mix of presentations and interactive installations. Previous speakers include Vince Cerf (”Father of the Internet”), Florence Devouard (Chair of the Board of Trustees of the Wikimedia Foundation), Jaewoong Lee (Founder of the Korean portal Daum), as well as famous authors like Bruce Sterling, artists, researchers, investors, designers, etc..

This year, Lift Asia will happen on September 3 & 4 in Jeju Island and the conference will be themed “Serious Fun!”

The Internet started as platform for academics, then it became a huge business platform. Now it is an entertainment playground for users. People spend time having fun on the Social Web, access virtual worlds on their cell phones or interact with robots and networked objects. But we believe these services and platforms go far beyond mere leisure: their usage may reveal new social practices that will spread in other contexts (business, education), and the services first targeted at entertainment can lead to original innovations. This year’s Lift Asia will focus on the lessons we can draw for fields such as general innovation, sociology, management, business, design and education.

This year’s Lift Asia will focus on the lessons we can draw for fields such as general innovation, sociology, management, business, design and education.

We think it’s a great opportunity for everyone to get new ideas, inspiration, and to get ready for the changes ahead.

You can find out more on the Lift Asia Website, and you can also contact us if you need more information.

We’ll post some updates about Lift regularly on this blog and we hope to see you in Jeju in September.