Category Archives: Localization

Bulgari B.zero1: 2000 to 2010 and beyond

The world has metamorphosed in the years between 2000 and 2010. Ten years ago Facebook, YouTube, Twitter and the iPhone did not exist. Yet, even as the world has evolved, the emotional resonance of signs such as B.zero1’s spiral design has remained timeless and universal. At this juncture of the past and future, Bulgari invited [...]

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Asiance launch Seoul Tourism Organization site

The Seoul Tourism Organization (STO) is a public-private joint venture company primarily funded by the Seoul Metropolitan Government and is commissioned to promote the city’s tourism and convention industries. STO wanted to take advantage of the worldwide event G20 that will be held in Seoul next November to highlight the organization.
We are very exited to [...]

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New Lacoste SS10 website

Lacoste has given a serious stroke at his legendary crocodile. To illustrate this change in the summer Lacoste Red Line, a campaign fun and flashy style “comics” has been specially created to celebrate the heyday of croc! Asiance is in charge since the last 3 year of the ’smart’ localization for Korea and was happy [...]

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Lacoste Red! Update – FWA & Web Magazine

A quick update on the Lacoste Red! campaign to let you know that the global Red! collection website has been selected “Site Of The Month” by The FWA.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.
Congratulations to our friends at Megalo(s) and everyone involved!
Update: here [...]

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Let’s meet at the Lacoste Red Party!

Lacoste Red Online Campaign Launch in Asia
As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.
Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red [...]

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