The world has metamorphosed in the years between 2000 and 2010. Ten years ago Facebook, YouTube, Twitter and the iPhone did not exist. Yet, even as the world has evolved, the emotional resonance of signs such as B.zero1’s spiral design has remained timeless and universal. At this juncture of the past and future, Bulgari invited internationally acclaimed artist Anish Kapoor to reinterpret our iconic B.zero1 ring. Mr. Kapoor’s interpretation draws on the play of curved forms and reflective surfaces of some of his greatest artworks – elements common to B.zero1, which is both point and continuum. Bulgari’s online B.zero1 campaign salutes the spirit of Anish Kapoor’s art and B.zero1 – timeless, evolving, mysterious, mesmerizing. We invite you to an exclusive preview of the online B.zero1 campaign that will launch on mid of May. The preview is available at : www.bethefirstoknow.bulgari.com. Asian social network will be add to the micro-site to enhance the local experience and viral effect.

Mice Seoul Korea

The Seoul Tourism Organization (STO) is a public-private joint venture company primarily funded by the Seoul Metropolitan Government and is commissioned to promote the city’s tourism and convention industries. STO wanted to take advantage of the worldwide event G20 that will be held in Seoul next November to highlight the organization.

We are very exited to have worked together on this exciting project and to see it live. We are also very happy to have developed this new site “Convention Bureau” under HTML 5 standard. http://www.miceseoul.com/

Lacoste has given a serious stroke at his legendary crocodile. To illustrate this change in the summer Lacoste Red Line, a campaign fun and flashy style “comics” has been specially created to celebrate the heyday of croc! Asiance is in charge since the last 3 year of the ’smart’ localization for Korea and was happy to work on a fresh looking site, targeting an audience which mostly consists of young adults. Easy and fun to use, we also incorporated a lot of korean contents and pictures to the site… just to make it more local.

Also, Asiance’s work on the Red! campaign localization in Korea is featured in this June issue of the Korean “W.E.B.” Magazine.

Congratulations to our friends at Megalo(s) and everyone involved!

Update: here is the article published on “W.E.B.” (pdf)

As our first post on this blog, it is our great pleasure to announce that after weeks of hard work we have finally launched the online campaign for the Lacoste Red! collection in Korea, Japan and China.

Originally designed for Lacoste by Megalo(s), the package welcomes web users to the “Red Party”, a virtual universe where music, dance, a fashion collection and video game come together to celebrate the Lacoste Red! spirit.

The website opens with a surrealistic choreography created by Kris Moyes. Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
“Extraball”, the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party. Web users are then invited to take part in the celebrations by choosing their favorite style from among the 15 available in the collection.
Every style is presented through music and video. Each of the models invites visitors to “Play with me!”, an invitation that leads visitors into a game where they have to give themselves over to the rhythms of various music tracks, taking them a little deeper into the Lacoste Red universe!

Asiance has localized the website and launched dedicated microsites for the Asian markets:

• http://www.lacostered.co.kr in Korea
• http://www.lacostered.jp in Japan
• http://www.lacostered.cn in China

We have also localized the online campaign that will support these microsites and target young people aged 15-25. Banners are currently displayed on the main social, news, video and games websites of these 3 Asian Countries:

• Naver, Daum, Cyworld, etc.. in Korea
• Yahoo!, Mixi, MTV, etc.. in Japan
• MSN, SOHU, 21CN, etc.. in China.

The campaign will run from May 1st to June 15th in Japan and China, and until July 4th in Korea.

  See you at the Red Party!