Lacoste Tennis SS12 in Asia

Posted on May 21, 2012

Less than one year after the launch of Lacoste’s first online shop in Korea, Asiance has completed its newest project in cooperation with the company famous for its iconic crocodile.  Korean, Japanese, Chinese: Choose your language and delve into the heritage of the brand throughout the history of tennis.  Also enjoy content related to tennis champions: spicy anecdotes, exclusive videos, and even quizzes. Find who you are most similar to!

Site in Korean, Japanese and Chinese.

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Lacoste L!VE Korea FW 2011

Posted on Oct 30, 2011

Lacoste introduces its new collection, Lacoste L!VE FW ’11!  Asiance is thrilled to be part of this new campaign.

This season, Lacoste collaborated with inspiring local artists and global magazines such as WAD and DAZED & Confused KOREA. This cultural fashion experience was delivered to the youth demographic through social network events on the website and Facebook to create digital buzz all around.

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Bvlgari’s Mon jasmin noir

Posted on Jun 14, 2011

The luxury jewelry house Bvlgari has released its new fragrance: Mon Jasmin Noir, a fruitier, lighter, but just as seductive version of its original Jasmin Noir. Of course, the launch of their new perfume required an equally special online campaign, produced with the assistance of Asiance.

We were thrilled to take part in the creation of microsites and localization of their mainwebsite – now available in Taiwan, Japan, and Korea.

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Lacoste L!VE Korea SS 2011

Posted on Apr 7, 2011

Lacoste, the French prêt-à-porter brand known for its fashionable sports gear, has come back with an edgier, younger collection.

The 2011 spring-summer collection “Lacoste L!VE” is targeted at the young adult population, aiming to capture the essence of unconventional chic. This is why they needed innovative ways to attract their customers. Thus, once again, they chose Asiance for the launch of their Korean online campaign and the making of a micro-site.

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Longchamp Korea website launched !

Posted on Nov 22, 2010

We are thrilled to announce the launch of the Longchamp Korea website!

Asiance is currently working with Longchamp for Longchamp Korea’s official corporate website launch.  Longchamp is an international French brand of fashion accessories  established in 1948.  Longchamp has made a huge impression in the global marketplace.  In an effort to customize its brand to the Korean market, Longchamp has opened the new Longchamp Korea website with the global digital agency Asiance.

In addition to the official corporate website launch, Asiance is also in charge of Longchamp Korea’s Christmas event and banner advertisement.

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Bulgari B.zero1: 2000 to 2010 and beyond

Posted on May 5, 2010

The world has transformed in the years between 2000 and 2010. Ten years ago, Facebook, YouTube, Twitter and the iPhone did not exist. Yet even as the world has evolved, the emotional resonance of symbols such as B.zero1’s spiral design have remained timeless and universal.

At this juncture of the past and future, Bvlgari invited internationally acclaimed artist Anish Kapoor to reinterpret their iconic B.zero1 ring.  Mr. Kapoor’s interpretation draws on the play of curved forms and reflective surfaces of some of his greatest artworks – elements common to B.zero1, which is both point and continuum.

Bvlgari’s online B.zero1 campaign salutes the spirit of Anish Kapoor’s art and B.zero1 – timeless, evolving, mysterious, and mesmerizing. Asian social network sites will be added to the micro-site to enhance the local experience and viral effect.

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