Aesop NAVER Post launch

Posted on Feb 25, 2016

A month ago, Asiance launched Aesop’s NAVER Post account. This is the first time the agency had worked on NAVER Post, NAVER’s answer to mobile-first blogging. This first month has drawn positive results in meeting the branding objectives of the Australian beauty label.

The first step was making sure the brand’s account was easy to find for its fans. This is why the page features the name in both its English spelling and its Korean translation. The Hangul spelling also helps Koreans enunciate the brand properly (i-sop instead of a-y-sop, as the brand was named after Aesop’s fables). This embracement of the brand’s name contributes to the label’s identity as a strong supporter of the arts.

While Aesop opted for a global strategy on its social media accounts, the brand wanted to educate Korean consumers about Aesop’s unique positioning in a country where beauty brands come by the hundreds. Contrasting with other beauty brands’ usual tutorials and trend reports, Aesop chose to focus its posts on its history and identity. So far, the brand has published 5 posts, focusing on brand creation history, new product lines, the stores’ signature design and the brand’s yearly book selection – focusing on Love this year, and featuring a Korean book.

NAVER Post, being one of NAVER’s most recent services, is less crowded than other blogging platforms, making Aesop more visible. The brand’s audience responded positively to the contents and showed genuine interest in Aesop’s history and news.

Asiance’s focus is now set on growing the brand’s audience through a careful management of tags and the construction of an interesting and engaging editorial calendar for mobile users.

Learn More


Launch campaign in the US

Posted on Dec 15, 2015

Asiance has been working with Newvit to launch its phone case brand STIL in the US market.

The brand identity is unique and highly fashion-centered, thus the campaign theme is “Mobile Fashion Week”. We created a responsive campaign site including motion effects, which offers a virtual fashion show experience to viewers. The team focused on how they could put together interactively enjoyable user flow alongside strategic sales triggers.

(more…)

Learn More


Asiance brings its client a new UX dimension through user tests

Posted on Aug 22, 2015

Asiance conducted a usability testing project on both desktop and mobile in-office, where one of the meeting rooms was converted into a user testing studio, just for the occasion.

Users were in a room testing a website on desktop as well as on mobile, while persons from the company were in another room, observing how users were interacting with their website and hearing their comments.

The test was for a major luxury platform to bring them a new UX experience dimension and optimize their conversion funnel. Koreans access information in a different way and user tests are the best way for a client to gain a deep understanding of the local market.

 

Learn More


Grévin Seoul website

Posted on Jul 19, 2015

 

After Paris and Montreal, the famous wax museum Grévin opened its first Asian location in Seoul!

Before the grand opening, Asiance created a responsive and user friendly local homepage for the Seoul Grevin museum, that allowed users to reserve their tickets. Asiance also created QR codes that direct the users to the pages with the required information in 4 different languages for the different sections in the museum. These information pages are only accessible by scanning the QR codes.

(more…)

Learn More


Atout France VIP Dinner

Posted on Jun 21, 2015

Atout France (French Tourism Board) organized an annual workshop inviting VIP guests who actively work in the France related businesses in Korea. In order to add some fun elements to the event, Asiance developed a live quiz game.  Questions about France were displayed on the big screen in the room and by connecting to the event platform with their mobile phones, participants could individually submit their answers real time. More than 80% of the guests participated in the quiz and some nice prizes went out to lucky winners. The game enlivened the event with a sense of fun competition and anticipation while helping them learn more about France.

 

Learn More


Overseas direct purchasing is getting crazy in Korea

Posted on Mar 6, 2015

In the last Coree Affaires magazine, a publication by the FKCCI, Asiance’s CEO Bosun Kim analyzes the new big korean trend of buying directly overseas. As e-retail is becoming bigger and bigger each month in Korea, overseas direct purchasing competes with and threatens local supply channels in the Korean market. Why do more and more people prefer to buy abroad? Here is Bosun’s explanation.

(more…)

Learn More