Overseas direct purchasing is getting crazy in Korea

Posted on Mar 6, 2015

In the last Coree Affaires magazine, a publication by the FKCCI, Asiance’s CEO Bosun Kim analyzes the new big korean trend of buying directly overseas. As e-retail is becoming bigger and bigger each month in Korea, overseas direct purchasing competes with and threatens local supply channels in the Korean market. Why do more and more people prefer to buy abroad? Here is Bosun’s explanation.

(more…)

Learn More


Montblanc’s first campaign of 2015

Posted on Feb 24, 2015

The time has come for you to share your stories! A few days ago Asiance launched the “Stories to Tell” campaign on Montblanc’s blog, the first campaign of the year.

(more…)

Learn More


Beacon experience at Atelier du Saint Ex

Posted on Jan 25, 2015

 

Asiance recently launched a new digital Beacon experience at famous French dining lounge, Atelier du Saint-Ex (www.atelierdusaintex.co.kr), in the heart of Seoul!  (more…)

Learn More


Clavin Klein Jeans + Dazed Party

Posted on Nov 9, 2014

On the 7th of November 2014 Asiance took part in the very exciting Calvin Klein Jeans + Dazed party, an important event for one of our great clients!  (more…)

Learn More


Atout France – Facebook campaign 2013

Posted on Jun 11, 2013

When the word “France” appears to Koreans, what comes up in their minds? Asking it to people around, no one would be surprised if the most of them answer “Tour Eiffel” or “Paris”.

To change this, Asiance, together with Atout France – The France Tourism Development Agency – decided to show Korea that there are far away much more places to go and things to see in France rather than Paris.  But how can we tell them that there are lots of other beautiful, interesting cities in France without boring people to tears?
(more…)

Learn More


KakaoTalk – FriendPlus Business model & Pricing

Posted on Jun 11, 2013

KakaoTalk Business model and insights 

KakaoTalk is a main social tool in Korea with more than 90% of smartphone users of the country – that is to say about 30 million users! – This mobile platform, originally a messaging and calling app available on all smartphone devices has a really specific business model and offers a large range of linked applications.
Learn More