Launching Tuned In Asia magazine

Posted on Apr 21, 2017

Today we are proud to announce the launch of

Working out of a passion for their craft, a devoted crew of Asiance members created Tuned In Asia from scratch, with one thing in mind: demystifying the Eastern digital environment. (more…)

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Asiance co-CEO Olivier Mouroux featured in Les Echos about Korea’s rising creative economy

Posted on Apr 15, 2016

Asiance co-CEO Olivier Mouroux was featured in Les Echos, a famous French newspaper, in the April 8th issue. Sharing his insights on Korea’s fast-moving creative economy and booming start-up ecosystem, he compared today’s environment with the one from 2004, when he co-created Asiance.

In 2004, chaebols had no consideration for small players. Today, these large conglomerates are financing incubators and keeping a close eye on new companies to integrate them within their group if necessary.

Park Geun-hye’s election in 2012 made Korea more attractive for start-ups, as she declared the development of a creative economy a priority for South Korea, with a three-year plan launched in 2013 to drive economic innovation. In 2015, Korea allocated 2.7 billion dollars to setting up a start-up-friendly environment. Efforts are coming from both public and private bodies, with the creation of 17 centers bringing together conglomerates and local governments, and 24 private and public accelerator programs launched in the last three years.

Efforts have paid, with 30,000 young companies registered in Korea nowadays, which is twice as many as eight years ago. Long-term plans, one of Korea’s biggest strengths, enable entrepreneurs to project themselves in the future and make their activities durable.

The rise of start-ups in Korea, the world’s most connected nation, is impacting the jobs market. Indeed, more and more graduates are considering joining young companies rather than chaebols, as they are seeking a quick access to responsibilities. This is especially accurate among graduates who spent time abroad. However, it is not systematic for all Koreans yet, as employment is very much tied to social status in Korea, securing the appeal of large conglomerates such as Samsung, Hyundai and LG in the eyes of Korean graduates to start their career.

Read the article here.

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Asiance announces a new strategic international partnership with Emakina

Posted on Oct 23, 2015

Asiance is very happy to announce its new strategic partnership with European full digital agency Emakina!

Emakina Group is a European group of agencies working from 13 offices in 6 different countries and serving customers worldwide. With more than 500 experts, Emakina Group is in the top five independent digital communication groups in Europe.

The collaboration between Emakina and Asiance will boost their digital service quality and their reach for global customers. As cutting-edge guides in digital transformation and rich customer experiences, both companies plan to join forces in digital strategy and management, online marketing, websites, mobile projects, e-commerce, and localization.


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Roland Garros offline events in 2016

Posted on Sep 26, 2015

Our partner, the FFT (Fédération Française de Tennis) held a press conference with the KTA (Korea Tennis Association) to announce an upcoming collaboration as well as exciting events to be held in Seoul on the occasion of the 2016 edition of Roland Garros tournament.


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Overseas direct purchasing is getting crazy in Korea

Posted on Mar 6, 2015

In the last Coree Affaires magazine, a publication by the FKCCI, Asiance’s CEO Bosun Kim analyzes the new big korean trend of buying directly overseas. As e-retail is becoming bigger and bigger each month in Korea, overseas direct purchasing competes with and threatens local supply channels in the Korean market. Why do more and more people prefer to buy abroad? Here is Bosun’s explanation.


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CSS Conference and JS Conference in Singapore

Posted on Nov 23, 2014

From the 19th to the 21st of November Asiance attended CSS Conference and JS Conference in Singapore. (more…)

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