The world has metamorphosed in the years between 2000 and 2010. Ten years ago Facebook, YouTube, Twitter and the iPhone did not exist. Yet, even as the world has evolved, the emotional resonance of signs such as B.zero1’s spiral design has remained timeless and universal. At this juncture of the past and future, Bulgari invited internationally acclaimed artist Anish Kapoor to reinterpret our iconic B.zero1 ring. Mr. Kapoor’s interpretation draws on the play of curved forms and reflective surfaces of some of his greatest artworks – elements common to B.zero1, which is both point and continuum. Bulgari’s online B.zero1 campaign salutes the spirit of Anish Kapoor’s art and B.zero1 – timeless, evolving, mysterious, mesmerizing. We invite you to an exclusive preview of the online B.zero1 campaign that will launch on mid of May. The preview is available at : www.bethefirstoknow.bulgari.com. Asian social network sites will be added to the micro-site to enhance the local experience and viral effect.

Kohei Nishiyama is the founder of CUUSOO.com, an online user community in Japan that collects wishes from people. CUUSOO then manufactures the most popular wishes, literally making them come true. Nishiyama is not only a sincere and nice guy, but also he is a major visionary in terms of pushing consumers to be pro-active in their relation to make their life easier or even happier. Looking forward to see a full version of the site in English in the near future !