Lacoste introduces its new collection, Lacoste L!ve FW’11! Asiance is more than happy to be part of this new campaign. This season, Lacoste collaborated with inspiring local artists and global magazines such as WAD and DAZED & Confused KOREA. The cultural fashion experiences were delivered to the young target through social network events on the website and Facebook to create digital buzz all around.

Spring has come, and Lacoste has released a new collection. Lacoste Red Line is a fun campaign with flashy style “comics” has been specially created to celebrate the heyday of croc! Asiance is in charge since the last 3 year of the ‘smart’ localization for Korea and was happy to work on a fresh looking site, targeting an audience which mostly consists of young adults. Easy and fun to use, we also incorporated a lot of korean contents and pictures to the site… just to make it more local.

French brand BOURJOIS has a long history of 146 years. Designed in collaboration with Nathalie Lété, their limited edition collection “Rendez-vous à Paris” is a collection of 8 eyeshadows in round boxes – each with a vintage-like picture
of Paris. As “Rendez-vous à Paris” already had an official website, Asiance was asked to create a site with a unified identity – a microsite with the same design language as that of the original. It was thus a fun challenge for our team to create this website for a brand with such a long tradition.