Lacoste, the French prêt-à-porter brand known for its fashionable sports gear, has come back with an edgier, younger collection. The 2011 spring-summer collection “Lacoste L!VE” is destined to the young adult population, aiming to capture the essence of unconventional chic. This is why they needed innovative ways to attract their public. Thus, once again, they chose Asiance for the launching of their Korean online campaign and the making of a microsite.

French brand BOURJOIS has a long history of 146 years. Designed in collaboration with Nathalie Lété, their limited edition collection “Rendez-vous à Paris” is a collection of 8 eyeshadows in round boxes – each with a vintage-like picture
of Paris. As “Rendez-vous à Paris” already had an official website, Asiance was asked to create a site with a unified identity – a microsite with the same design language as that of the original. It was thus a fun challenge for our team to create this website for a brand with such a long tradition.