Atout France, or the French Tourism Development Agency, has been promoting France as a destination since the late 1980s. In order to spread the word about their latest campaign “Top French Cities”, Asiance was asked to create promotional events through microsites for the Web and for Smartphones, a simple quiz, an interactive map of France, gift coupons distributed and lastly to ‘media mix’ using social networking sites, so as to cause a stir on the Web.

One of the most common questions asked by our client is ‘What is a good CPM / CPC in Korea ? and as Google or Yahoo do not have a strong market share in advertising where should I promote my services or products. Well this is a tricky question as we are dealing with specific Korean search engine , Naver for instance take a huge market share in Korea followed by Daum and Nate. On our experience working on major media plan for big companies, your campaign result in term of CPM and CPC will depend of the length of the campaign, the number of impression, the design quality of the graphic material, and most important one the targeted portal where you will display your banner.

On major portal like Naver, daum, Nate you can reach a CPC from 500 KRW to 1500 KRW with a CTR from 0.06 to 0.15, but having a good graphic campaign can make you go up to 0.2 to 0.3.  On video portal like Pandora.tv, Afreeca, Mncast you can reach some very low CPC under 200 KRW but the conversion rate is usually quite low around 50 to 60%. We get strong CTR from 0.5% up to 2% and even sometime higher.