After the unveiling of its Facebook page in Korea last month, we continued our partnership with the global oil refiner S-Oil Total. This time, we oversaw the brand’s website redesign, developed for both mobile and desktop formats.
For the customer interface, the primary changes involved adjusting the overall design and making product searches easier. In addition, the product information display has been updated. Previously, the navigation lacked fluency; for example, obtaining more information about a product opened a new window. We arranged the content to display product information on a single page, clarifying the system.
We also created parallel platforms for use by retailers and distributors: based on a membership system, the most attractive features are the mileage shop and community access, which allows users to share information, promote their activities, etc.
See the changes for yourself here: http://www.s-oil-total.com