After the successful localization of the Montblanc blog, Asiance opened the Korean Facebook page of the brand and celebrated with a Launching Contest.
To promote its Korean website and Korean Facebook page, Asiance ran an online event on the Montblanc Facebook page. Participants had to choose their favorite Montblanc product from the website and explain in a comment why this particular product was the one they liked the most. The contest was a success in both engaging the users and promoting the new local social channel that was warmly welcomed by the Korean Montblanc fans. There were more than 450 participants and 14,500 new fans were acquired during the campaign period.
Through the Facebook page, Asiance can now help Montblanc to share their global brand messages and local news to meet the needs of the Korean audience that can now enjoy a better regional experience.