Last month, Asiance worked with American Express to launch a fashion-oriented cashback event in order to increase brand perception as the ultimate credit card for overseas purchases.
From February 22nd to March 20th, 2016, holders of American Express® Cards issued by Samsung Cards benefited from a 15% rebate at luxury fashion retailer Net-A-Porter. The event was promoted on the brand’s communication channels (Facebook, NAVER Blog, company website) and supported by collaboration with a power blogger, a press release, Facebook advertising, and mobile advertising targeting department stores and premium locations.
Overall the campaign was a great success, with a peak in engagement on Amex Facebook page and a significant increase in sales made with Amex Samsung Cards. This special event is part of American Express’s partnerships with overseas online retailers in the brand’s efforts to position itself as the best card for overseas shopping for Koreans.