On May 14th, 2016, Seoul City Hall held a Baby Marathon at Seoul Plaza. Families with two children or more were invited to take part in the event and have their kids follow a 4-stage course, alongside hundreds of other kids.
Asiance and GoPro worked together to offer participants a fun experience with the brand at the event. GoPro set up a photo wall where pictures of kids playing soccer or having fun in an electric car were taken using GoPro cameras, and printed for the families to take home. Thanks to a close relationship with local distributors, we were able to offer a GoPro rental service for families to use GoPro cameras at the event, outside the booth. These efforts helped position GoPro as a family camera brand.
To further emphasize the family-oriented efforts, GoPro invited two influencers’ families to the event and seized the occasion to film great and fun family content to share on the brand’s social channels.
We often collaborate with offline activities and we are excited to come up with more offline brand activation ideas in the future!