This year, we are proud to add Louis Vuitton to our esteemed list of clients!
Our marketing consulting plan led this legendary luxury brand to attempt an innovative concept to get closer to their Korean fans.
We launched the Kakao Plus Friend account of Louis Vuitton to reinforce and transform the presence of the classic luxury bag brand in Korea. With a rare scale of collaboration in terms of the number of artists from YG Entertainment, they worked with 8 top YG artists to produce a campaign tailored to the Korean market. Louis Vuitton enhanced the engagement of the campaign named #LVTWIST after the classic twist handbag line from the brand, through utilizing KakaoTalk’s ability to reach customers directly – accomplished by working with Asiance on the Kakao Plus Friend account. With this account, Louis Vuitton can send messages to its 31,000+ fans directly on South Korea’s most popular messaging platform. Team Asiance is happy to be part of the brand’s transformation in customer engagement.