With more than 1400 stores in 44 countries, Decathlon is a French company and now the largest sporting goods retailer in the world. With the purpose to make quality accessible to the many, the brand offers equipment for a very large number of different sports. The group holds more than 20 brands, developing innovative designs and registering patents every year.
Asiance helped in targeting the right audience and delivering impactful content through a successful marketing campaign. Decathlon opened its very first store in Korea and Asiance is very proud to have been part of the brand’s significant milestone.