The &Awards have been honoring works in the digital industry for over 12 years and gaining recognition in the Digital Ad & Campaigns section this year means a lot to Asiance. The Grand Prix rewards all kinds of designs, advertisements, and campaigns covering digital services and channels.
For this Chapstick campaign, our strong positioning focused and targeted a younger audience. Turning a usually colorless lip balm into a new product with colorful tint, we presented the new product in a video. The story portrays the power of natural coloring rather than a focus on fashion or full make-up.
Understanding the challenges of the younger generation while aiming for positive trends, this award recognized the hard work of our team on this project!
Watch Pfizer’s Chapstick campaign on Youtube.