The Summit took place at COEX from the 6th to the 8th of March, featuring foreign and local speakers sharing their experience.
As Asiance has been an active player in the digital ecosystem for the past 14 years, it was important for our team to be part of such an event. We could see that Korea is an incredibly fast-paced market as digital takes its place as an integral part of marketing. Data-driven marketing and AI emerged as the main trends, and we received a lot of creative and strategic inspiration to do more great campaigns in Korea and Japan with the constantly evolving technology.
We then made sure to distribute what we learned with the rest of our team during several internal sharing sessions!