For its 20th anniversary, Chanel is launching its re-imagined iconic J12 watch model!
The new J12 comes in white or black ceramic and features a new brand movement from Kenissi, a Geneva-based manufacturer. Now COSC-certified and with a 200 meters water resistance, the J12 kept the same design but with an upgraded mechanical aspect.
Also, a special exhibition in Seoul was organized to showcase Lesage’s intricate savoir-faire of the Métiers d’art embroiderer. Acquired by Chanel in 2002, Maison Lesage is the guardians of an enduring, unique craft that has been passed down through the generations for almost 160 years.
To support the success and effectiveness of the launch, Asiance built a reservation platform for CHANEL J12 watch collection and Lesage exhibition to provide an integrated reservation management system to help them manage multiple events.
With this system, Chanel will efficiently utilize the accumulated data as they proceed with their upcoming projects:
– Reservation system that allows the user to select the location and time session
– Advanced administration page for smooth reservation management and analytics
– Delivery of event confirmation through Alimtalk with Kakao API integration