In the number of June of IM Magazine, you can find a two full-pages article about the Facebook campaign we led for KLM since last February.
In comparison to Europe, the Dutch brand is still not very well-known in Korea, and therefore needed to establish its presence on the Korean social networks to catch the attention of the public and interact with their local customers : “Instead of being an airline company that customers hunt out, KLM is a company that hunts out customers!”.
Apart outlining the process of the campaign, which used the popular soccer player Lee Chung-Yong as an icone, the article also focuses on the successful results it engendered, like the the 10.000 fans number reached barely one month after the opening of the Facebook page.
Such positive comments still don’t mean we can rest on our laurels, so you are still welcome to like the Page here: http://www.facebook.com/KLMKorea
