The luxury jewelry house Bvlgari has brought out a new fragrance: Mon Jasmin Noir, a fruitier, lighter but just as seductive version of its original Jasmin Noir. The launching of their new perfume implied the need for an online campaign, with the help of Asiance. We were thrilled to take part in the creation of microsites, and localization of their website – now available in Taiwan, Japan and Korea.

Atout France, or the French Tourism Development Agency, has been promoting France as a destination since the late 1980s. In order to spread the word about their latest campaign “Top French Cities”, Asiance was asked to create promotional events through microsites for the Web and for Smartphones, a simple quiz, an interactive map of France, gift coupons distributed and lastly to ‘media mix’ using social networking sites, so as to cause a stir on the Web.

Lacoste, the French prêt-à-porter brand known for its fashionable sports gear, has come back with an edgier, younger collection. The 2011 spring-summer collection “Lacoste L!VE” is destined to the young adult population, aiming to capture the essence of unconventional chic. This is why they needed innovative ways to attract their public. Thus, once again, they chose Asiance for the launching of their Korean online campaign and the making of a microsite.

Gucci has launched its first e-commerce website for the Korean market.
You can find their digital store here: http://www.gucci.com/kr/

Asiance is excited to work with Air France for the creation of their Korean webzine. Air France was the first European airline to offer regular flights to South Korea in 1983, and has since been creating a permanent, reliable link between France and Asia. Asiance has created a webzine entirely in Korean, with the objective of creating a closer relationship between Air France their Korean customers. Using knowledge of the Korean market, Asiance set out to create a classy design fit for Air France’s customers on a popular Korean blog site in order to ease the use for the target audience. With the airline’s traditional blue and white design, the webzine is filled with photos, travel information and of course, promotional events – encouraging Koreans to discover Europe.

Asiance is very excited to announce the launching of Contact Singapore’s new official blog (http://blog.naver.com/contactsg) !

Contact Singapore was established to give information to the talented people from all over the world who are coming to work in the South-East Asian city-State. It is an official Singaporean government organization with the ministry of Economic development and ministry of employment and labor.

The blog provides a listing of various job vacancies and overall information about life in Singapore. Stepping into the global digital agency, Asiance is very pleased to help Contact Singapore in their search for workers from around the globe.